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₹279

InstaHelp's loss on each order, when the average order is ₹114

Urban Company's InstaHelp loses ₹279 on every ₹114 order

Companies No. 80 20 October 2026 · 2 min read

Urban Company's net loss widened to ₹182 crore from ₹59 crore in Q2 FY27 (July to September 2026), its 16 October results show, while revenue rose 41% to ₹537 crore. 1 business explains it: InstaHelp, which sends household help at short notice.

Before stock-based pay, depreciation and other income (adjusted EBITDA), the company lost ₹144 crore. Everything except InstaHelp made ₹30 crore. InstaHelp lost ₹174 crore, 5.8x as much.

The company says InstaHelp's unit economics improved: its loss per order fell 19% in a quarter, from ₹346 to ₹279. But the average order shrank 17%, from ₹138 to ₹114, on competition and lower prices for new users.

So InstaHelp still loses ₹2.45 for every rupee a customer pays, against ₹2.51 the quarter before and ₹2.22 in Q3 FY26. On its own revenue, the cut it keeps, of ₹21 crore, it lost 8.3x what it earned. Orders grew 63% to 6.2 million and the loss grew from ₹132 crore to ₹174 crore.

The board approved raising up to ₹2,500 crore, on top of ₹1,901 crore of cash and treasury investments. InstaHelp is 1 of 4 uses named, and the company expects its losses to stay high for a few more quarters. The smaller loss per order is mostly a smaller order: per rupee, InstaHelp loses almost what it did 3 months ago.

InstaHelp's loss is bigger than all of Urban Company's

Adjusted EBITDA by business, July to September 2026, in ₹ crore. The rest of the company made ₹30 crore; InstaHelp lost ₹174 crore.

A waterfall chart: India services make ₹34 crore, International adds ₹5 crore and Native takes away ₹9 crore, reaching ₹30 crore; InstaHelp's ₹174 crore loss then pulls the total down to a ₹144 crore loss.

Urban Company, Shareholders' Letter and Report, Q2 FY27 (BSE filing, 16 October 2026) · Q2 FY27 (Jul to Sep 2026)

InstaHelp's loss per order fell, and so did the order

InstaHelp's average order and its loss on each order, in ₹, by quarter. The loss fell 19% in Q2 FY27, the order 17%.

Paired bars for 4 quarters: InstaHelp's average order falls from ₹172 to ₹114 while its loss per order, drawn below zero, goes from ₹381 to ₹447, ₹346 and ₹279.

₹ PER ORDER

Average order valueLoss per order

Loss per order is InstaHelp's adjusted EBITDA loss divided by orders. Average order is what customers pay per order (the company's net order value).

Urban Company, Shareholders' Letter and Report, Q2 FY27 (BSE filing, 16 October 2026) · Q3 FY26 to Q2 FY27 (Oct 2025 to Sep 2026)

InstaHelp still loses ₹2.45 for every rupee customers pay

InstaHelp's loss per order divided by its average order, in ₹, by quarter. It is barely lower than 3 months ago and higher than in Q3 FY26.

A bar chart of InstaHelp's loss for every rupee customers pay: ₹2.22 in Q3 FY26, ₹2.98 in Q4 FY26, ₹2.51 in Q1 FY27 and ₹2.45 in Q2 FY27.

₹ LOST PER ₹1 CUSTOMERS PAY

Down only 2%

Loss per order (adjusted EBITDA) divided by net order value: ₹279 / ₹114 in Q2 FY27, ₹346 / ₹138 in Q1 FY27.

Urban Company, Shareholders' Letter and Report, Q2 FY27 (BSE filing, 16 October 2026); FCF calculation · Q3 FY26 to Q2 FY27 (Oct 2025 to Sep 2026)

Sources